PRSI Kolkata’s BrandEdge 3.0 achieved over 6.4M audience reach with Teamology’s social media marketing
Task
Teamology, a reputed digital PR and marketing agency, was tasked with handling the PR and social media marketing for BrandEdge 3.0. BrandEdge is a significant event focusing on the convergence of brand strategies, digital marketing, and public relations. Teamology’s role was to enhance the visibility and engagement of the event through strategic PR and social media campaigns.
Objective
The objective of Teamology’s PR and social media marketing for BrandEdge 3.0 was to amplify the event’s visibility and engagement across multiple platforms, positioning it as a premier industry gathering. By leveraging strategic content creation, influencer collaborations, and targeted campaigns, Teamology aimed to attract a diverse audience, enhance brand credibility, and generate buzz that extended beyond the event itself, ultimately driving participation and fostering long-term relationships with key stakeholders.
Strategies
Teamology employed a multi-faceted approach, focusing on the following key areas:
Content Creation
Developed high-quality content, including graphics, videos, and written posts, highlighting the key aspects of BrandEdge 3.0, its speakers, and sponsors.
Influencer
Collaborated with industry influencers to amplify the event's reach.
Media Relation
Engaged with key media outlets to secure coverage before, during, and after the event.
Social Media
Leveraged platforms like Linked Twitter, Instagram, Facebook to drive engagement, update, and interact with the audience.
Event Coverage
Provided live updates, behind-the-scenes content, and real-time engagement during the event.
Outcomes
Total Interaction
in all social media
Reach
Reach
Reach